What Is Sustainable Beauty And How Can It Level Up Your Daily Skincare Game

What Is Sustainable Beauty And How Can It Level Up Your Daily Skincare Game

Do you know what sustainable beauty is? Sustainable beauty can level up your daily skin care game and here’s how! 

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Sustainable skincare seems to be the latest fad these days. Wherever you go, you see more and more people wanting to jump on this bandwagon and try it out for themselves. But is sustainable beauty just a trend or will it actually change the skincare industry and your daily routine for the better? Let's find out more in this article. At Pure Sense we believe in an eco-friendly lifestyle, and way of living. But don't go by our word, we are here to give you a real and unbiased insight based on our take on skincare, to bring you what's best for you.

Sustainable and Ethical Labels For products to come under the sustainable skincare category, they must follow certain criteria and complete a checklist. We know that sustainable skincare includes eco-friendly beauty products. But do you know when a product is considered ‚Äòcompletely sustainable'? When a product complies with not one but all the factors, i.e. it's vegan, non-toxic, cruelty-free, organic and palm oil-free.Since this is difficult and highly ambitious for most skincare brands to follow all these principles, there are very few brands that can be considered sustainable. 

What is Sustainable Beauty and Skincare?

Sustainable beauty is a branch of skincare that comprises eco-friendly beauty products. In other words, sustainable beauty is made of products that rely on the healing effect of nature to show its effect on the face. For a product to be considered ‘sustainable', it must follow a certain set of criteria. These include:

  • Sustainable skincare products are natural and organic. It means¬† they are free from sulphates or any harmful chemicals that may potentially damage the environment.
  • Since sustainable skincare products are manufactured keeping the environment and its impact in mind, the eco-friendly skincare products have recyclable packaging as well.
  • Sustainable beauty also contains environmentally friendly skincare products, so there is less pollution involved during the manufacturing as well.
  • Sustainable skincare products follow a zero waste principle. A product is considered ‚Äòzero waste', when it is nontoxic, vegan, cruelty-free, palm oil-free, made from ethically sourced and eco-certified ingredients, compatible with a zero waste style of packaging, and compostable in nature.

Why to Buy Natural and Sustainable Beauty Products?

There are three main reasons why sustainable skincare products are considered to be more important and effective in comparison to other types of products. These reasons include-

1. Environmental Responsibility

Nowadays, people are interested in environmentally friendly skin products, i.e. products that don't damage the environment in any manner. Most of us often unintentionally end up buying skincare products made out of plastic containers, which release some toxic chemical waste into the environment and cause pollution. This results in plastic accumulation in our natural surroundings like the water bodies and landfills and proves to have an extremely damaging effect. When people choose to buy eco-friendly skincare products, they do their bit towards fulfilling their environmental responsibility, an unspoken promise to be more prudent and careful in their actions towards the environment.

2. Increased Effectiveness

Eco-friendly skincare products have an extremely gentle effect on the skin and  pose a lesser threat to your skin. You're less likely to have a negative or allergic reaction if you're using eco-friendly skincare products, as these are extremely gentle on the skin. Since they don't contain any chemical ingredients, sustainable skincare products rely on the goodness of nature to get their job done and reflect their effect on skin. Due to this, there's lesser harm involved, and the effect lasts longer as well.

3. Long Term Health

The effect of chemical-based skincare products can often be harmful to your skin. However, sustainable beauty products are not toxic in nature, and protect you from signs such as eye damage, acne, hormonal imbalance, and premature ageing.

Sustainable Beauty Products: Why Pure Sense?

Understanding sustainable beauty isn't enough, searching for the right product in the limitless sea of sustainable skincare products is equally important. This is where Pure Sense comes into the picture. Unlike several skincare products out there, Pure Sense is wholly and completely a sustainable skincare brand. Free from parabens, sulphates or any other additional chemical agents, Pure Sense is truly one of a kind. While you go around with a checklist, searching for the ethical labels that Pure Sense complies with, we can confidently tell you that Pure Sense completes most of the list. Apart from being chemical-free, it is also non-toxic and cruelty-free. Pure Sense also uses eco-friendly containers for beauty products, which can be reused and recycled. From the bottles to the paper and the ink, you can obtain your skincare in recyclable packaging with Pure Sense. This helps us neutralise our carbon footprint and incentivise recycling. We also encourage upcycling of bottles and jars.We are not stopping here. Pure Sense products are like “a gift that keeps on giving.” We at Pure Sense, aim to increase our purity count everyday. To do our bit for the environment, we plant one tree for every 20 bottles of sustainable skin products sold at Pure Sense. This is because we believe in giving back as much as we are taking from the environment, and purify the earth with more oxygen. In the last one year, we successfully planted around 1530 trees at the Panna Tiger Reserve in Madhya Pradesh, as a part of the #PurePlanet Initiative that we strictly abide by. Our current goal is to plant around 5,00,87 trees in the coming year. This is just another milestone we aim to achieve as we progress in our journey in providing the best eco-friendly skincare products to you. Pure Sense also has its own revolutionary fresh cells technology. This means that instead of replacing synthetic chemicals, the Pure Sense products are designed by extracting antioxidants from super fruits in their most natural and purest form. These antioxidants are released when they come in contact with the skin and hair, and protect you from the harmful effects of pollutants.

Wholesome Ingredients of Pure Sense Products

At Pure Sense, we use environmentally friendly skincare products, using ingredients that are enriching in nature. Power-packed ingredients and amazing fragrances come together to help every product stand out from the crowd and make it a good addition towards sustainable skincare.

1. Ethically Sourced Macadamia Nut Oil

Ethically sourced from the native land of Australia, Macadamia Nut Oil is one of two signature scents at Pure Sense. You're not only indulging in pure, sustainable skincare, but the soothing aroma of our macadamia-infused products also relax your senses. Take your pick from a plethora of macadamia enriched products to meet your skincare needs. Whether you want to have a relaxing shower, a calming meditation session, or a good body scrub, we've got it all covered!

2. Eco-Certified Grapefruit

Our second signature scent contains grapefruit, also known as the ‘fruit of paradise'. This wonder fruit is also eco-certified from the valleys of France. It has enriching and deeply moisturising properties, which boost your skin with vitamin C, and make your skin radiant and your hair lustrous. Can you miss out on a sustainable beauty product like this? Because we definitely can't!

3. Castor Oil

Castor oil is manufactured by pressing the seeds of the castor plant together. This releases oils that have anti-inflammatory and pain-relieving properties, which make it a sustainable skincare product. The Pure Sense Macadamia Nourishing Lip Balm contains castor oil, amongst a bunch of enriching ingredients. This prevents discolouration and gives your lips a fresh and moisturised look. It also contains almond oil, which makes your skin healthy. If you're looking for a fruity alternative, the Pure Sense Grapefruit UV Protection Lip Balm contains castor oil too, which also contains fatty acids, another essential ingredient of sustainable skincare.

4. Fatty Acids

Several Pure Sense products contain the essence of macadamia nut oil, which is rich in fatty acids. Ingredients like fatty acids, stearic acid and oleic acid are green ingredients and form a vital part of sustainable beauty. An example of this is the Pure Sense Relaxing Macadamia Deep Moisturising Body Oil, which is blended with the combined goodness of macadamia nut oil and sweet almond oil, which are rich in vitamin E and quench your body's thirst for moisture.

5. Glycerin

Glycerin is a non-toxic element and forms a great ingredient for sustainable beauty. It is a natural humectant, which has hygroscopic properties and absorbs the moisture content and leaves your skin fresh and hydrated. It also has anti-inflammatory and anti-ageing properties Multiple Pure Sense products contain glycerin. An example of this is the Pure Sense Grapefruit Body Cleansing Gel, which is packaged with refreshing ingredients like grapefruit, kiwi extracts and glycerin. This shower gel hydrates and moisturises your skin, balances your skin's pH levels, and preserves its natural moisture content, making it  great for sustainable skincare.


After reading up about the countless benefits that Pure Sense products have to offer, there's no surprise that we're miles ahead when it comes to sustainable skincare. Crafted with a pledge to give you something that is pure, intended with a pure promise, if you ever want to switch to sustainable beauty, Pure Sense is a clear choice. So go ahead, plant some trees, recycle some plastic, and immerse into the natural scent of ethically sourced macadamia nut oil and eco-certified grapefruit, in your own unique way. Explore our blog section to read more about topics such as natural beauty products to get beautiful, radiant, and healthy skin.

Frequently Asked Questions (FAQs)

  • Which brands are sustainable?

While there are a variety of skincare and beauty products available out there, few of them can tick off the checklist of ethical standards and labels that these brands should meet. We at Pure Sense abide by most of these ethical labels. Boasting a collection of organic, natural and chemical-free products, Pure Sense also uses eco-friendly containers for its beauty products that can be easily recycled and reused, days after its usage. After so many obvious benefits, you can rest assured and pick Pure Sense as your first choice for sustainable beauty.

  • What is the alternative to plastic packaging?

At Pure Sense, we use specially designed recyclable plastic packaging, making it a brand that creates environmentally friendly skincare products. These bottles are shatter-proof, as recyclable plastic is more difficult to break in comparison to glass bottles. It also consumes less energy compared to glass while manufacturing, and is hence, energy saving. This kind of packaging also reduces carbon footprint as it is 85% lighter than glass, hence cutting the cost on transportation due to its light-weight nature. It is also easier and more economical to transport. Pure Sense is also greatly progressive in nature, as we support small and medium sized industries by locally sourcing recyclable