Clean Beauty

4 Clean Beauty Trends Of 2022

Have you recently heard about the clean beauty trend of 2022 but are confused about what it means and how you can participate in it? We have all the answers for you.

Recently, the beauty industry has undergone a monumental change where it is holding beauty product manufacturers accountable for their manufacturing process. Processes that require animal testing, or the use of chemical ingredients that harm the skin and the environment have been under scrutiny, forcing the manufacturers to change their ways. This movement has helped change the beauty industry and bring out clean products that are free of chemicals and are environmentally-friendly. 

Among these trends, a new trend has emerged called the ‘clean beauty trend 2022’ and we are all about it. If you are wondering what is the clean beauty trend, we are here to help you. Let’s get right into it, shall we?

What Is The Clean Beauty Trend?

Clean Beauty Trend

While there is no single answer to what is clean beauty trend, it is generally referred to the idea of using only natural ingredient-based and environmentally-friendly cosmetic products to protect the environment and take good care of our skin. 

The clean beauty trend 2022 is a new movement in the beauty segment that is all about bringing back everything natural. Women and men all over the world are riding their cosmetic kits for anything that contains chemical-based ingredients and is harmful to the environment. Popular Hollywood stars such as Emma Watson and Gwyneth Paltrow are also promoting this beauty trend. 

The clean beauty market is expected to reach the $22 billion mark by 2024 and several popular beauty retailers have already jumped on board. There are several trends in the clean beauty segment as well, which we expect will continue to grow as consumers become more aware of the effects of these products on the environment and our skin. 

Let’s take a look at some of the clean beauty trends in 2022. 

4 Clean Beauty Trends 2022

4 Clean Beauty Trends

Clean beauty has been making waves on the internet because of its sustainable approach. Here are some of the popular clean beauty trends that are taking the beauty segment by storm. 

1. Cleanical Products

Cleanincal products are the union of clean and clinical, and include a blend of green ingredients combined with the best scientific innovation to create beauty techniques and products that are both goal-oriented and safe for use. This trend was born out of consumer demand where they want the ingredients to be safe without compromising on the results. 

2. Chemical-Free

Another important clean beauty trend is to boycott the use of chemical-based products in hair care, skincare and body care products. The residue from these ingredients goes into the water bodies, polluting them and harming aquatic life. Not to mention, these ingredients are unsafe to use and can cause major problems in the long run.

We at Pure Sense, have always followed a 100% natural approach where all the products we offer are sulphate-free, paraben-free and carcinogen-free along with being cruelty-free and earth-friendly. 

3. Blue Beauty

Blue beauty is another popular clean beauty trend in 2022, and has originated in South Korea. This beauty trend involves the use of waterless products and originated from the need to avoid the wastage of water. Moreover, these products are more potent, as they will be less diluted. Moreover, as the products will contain less water, they can be sustained in environmentally-friendly packaging and will reduce the use of plastics for the containers. 

4. Refill

Another essential clean beauty trend is beauty refills as it transforms from a novelty to a necessity. Brands will refill the existing containers to reduce the waste being put out and take an environmentally-friendly approach to their packaging. 

Apart from these trends, consumers have also become more aware of the ingredients listed on the packaging. To cater to this new trend, brands are now highlighting their ingredients on the packaging, which also helps in making the smart choice while purchasing the products and simultaneously holding the manufacturer accountable for the ingredients. 

Moreover, people are now shifting towards DIY packs using natural ingredients like fruits, nuts, plants, herbs, etc., to nourish their skin with natural ingredients. 

Pure Sense offers a range of skincare products, hair care products and body care products that fits effortlessly with the clean beauty trends. Not only all the products are developed from natural ingredients such as grapefruit, vitamin C, hyaluronic acid, papaya extract, etc., but the brand also delivers results up to consumer expectations. 

For instance, Pure Sense Hydrating Sleeping Mask is enriched with the natural goodness and healing properties of cucumber and hyaluronic acid to provide your skin with intense overnight hydration for soft and supple skin. 


The beauty segment has always been one of the most-forward industries in the terms of development and innovation. The clean beauty trend is another product of the same development-first approach, and this trend will integrate the use of herbs and natural ingredients, which has always been preferred by Indians, with the latest technological enhancements. 

The boycott of the use of chemical-based products is an essential move towards a sustainable future. 

FAQs On Clean Beauty Trends of 2022

1. What is the clean beauty trend in 2022? 

The clean beauty trend is the concept of changing the beauty segment to follow a more natural approach while considering the effect of manufacturing processes on the environment. The four major trends that 2022 has seen so far include the use of cleanincal (clinical and clean) and chemical-free products, reducing the use of water as an ingredient in the manufacturing process and using sustainable containers that can be refilled. 

2. How can you follow the clean beauty trend? 

Following the clean beauty trend requires you to be aware of the beauty products that you use every day. Read the ingredients and avoid the use of any chemical-based products that might harm your skin and the environment. Use only natural ingredient-based products from brands such as Pure Sense, and be aware of your usage. 

3. Is following clean beauty trend important?

The clean beauty trend in 2022 is about ensuring that the products you use are safe for your skin while protecting the environment. Avoiding chemical-based products will only reduce the chances of any skin complications and boost the positive effect because of tried and tested natural ingredients. Moreover, it will also ensure that the beauty sector, one of the largest industries, reduces its carbon footprint.