We go an extra mile to ethically source certified organic ingredients from its truest origin, even if it means going across the world. Every product is made with safe formulations using the breakthrough Fresh Cell Technology that extracts and preserves antioxidants in their purest form and are released on contact with your skin or hair to deliver potent results. Our products are free from parabens, sulphates, carcinogens and never tested on animals.
We’re high on standards of purity not just in our products, but in everything we do. From bottles, paper, ink and everything in between - our choices are recyclable & eco-friendly. We maintain transparency about our ingredients and formulations to help you make informed choices. Our purity footprint is ever-growing, and we celebrate it by planting a tree for every 20 products sold. This is our way to give back as much as we take from the planet.
A scarlet gem, Macadamia Nut Oil is sourced from the swaying Macadamia Trees in Australia. A truly remarkable nut loaded with skin-loving nutrients and hair-reviving vitamins, it is famous for its healing powers. No wonder we’re completely obsessed with it! We’ve crafted our fabulous products with this natural wonder, for skin that’s intensely nourished and hair that’s luscious.
Lovingly known as the ‘Fruit of Paradise’, this pink citrusy fruit is indeed pure paradise for your skin and hair. Eco-certified and sourced from France, this wonder-fruit has oil-rich seeds and is loved for all its moisturizing, regenerative and immune-boosting goodness. That’s why we just couldn’t keep away! Our formulas, infused with Grapefruit, will offer you skin that’s radiant and hair that’s lustrous.
A step above care, we package our products with purity. Not only did we want non-toxic ingredients, but we also did not want to contribute to pollution that's plaguing our world. Hence, we use recyclable plastic packaging to neutralize our carbon footprint and incentivize recycling. You can read more about our switch to recyclable plastic bottles & how it's good for the planet, here.
We also encourage the upcycling of our bottles & jars. For some upcycle inspiration, you can head over to our social media pages.
To create pure beauty that delivers potent results, we needed something more than just replacing synthetic chemicals. Hence, we created an effective, yet unique formulation called Fresh Cells Technology. It captures the antioxidant extracts of super fruits in its purest form. These antioxidants are only released when they come in contact with your skin or hair to give maximum protection from the harmful effects of pollutants.
Part of being pure is about being honest and transparent about what we’re doing and how we’re impacting the environment. We’re here with pure intentions of creating a positive social and environmental change. To do so, we’ve committed to laying the roots for a pure planet. With every 20 products sold, we make a pure effort of growing a tree and give back to nature. In the last one year we have been able to plant 1530 trees at the Panna Tiger Reserve, Madhya Pradesh through our #PurePlanetInitiative. It’s a small step towards a bigger cause, that we will continue to be part of. This World Environment Month we urge you to continue buying from us, as every purchase helps us support the #PurePlanetInitiative.
number of trees to be planted in next 5 years.
The world has lost 40% of its forestland. Multiple climatic and human disasters unfolding before our very eyes remind us of the environmental emergency we face. Determined to react and take pure efforts, we are associating with our tribe of tree planters to rejuvenate the soil, ward off deserts and reconnect humans with the energy of nature and the magic of trees.